Why MaidServiceMarketing.com?

In the United States,  87% of all registered owners of maid services/residential cleaning companies never reach annual sales of more than $462,000.

In fact, the average annual sales of these 16,315 businesses (87% of the 18,753 registered companies in the U.S.A. 2009) is only $274,000 (projection based upon actual sales figures from 1,385 companies in 21 states, in 2007)

The reasons for these results are different for each company, for example:

• Company started with little or no cash, limiting the marketing efforts from the start
• Owner’s choice—owner is comfortable with a small company, even cleaning houses themselves
• Lack of systems in place for hiring and retention of quality employees results in inconsistency and lost clients
• Owner’s mindset—owner fails to hire to replace their own weaknesses or self-limiting beliefs such as fear of failure, fear of success, fear of letting go, fear of delegating, fear of money, fear of growing beyond what they can handle on their own
• Lack of qualified, employable workers in the company’s service area
• Missed opportunities to leverage word-of-mouth referrals, low-cost or no-cost marketing efforts or simply not knowing how to market in the most cost-effective way
• Spending $17,836 cash on yellow pages, circulars and newspaper ads that don’t work across 13 different zip codes because they didn’t know how to design ads that work every time, and none of these advertisers have the expertise to help the owner as well
• Failing to test marketing pieces in controlled ways with 500 of the right prospects
• Failing to control costs or to engage employees in meaningful ways so that they become “owners” in the business’s success, not just “renters” who punch a time clock
• Failing to standardize the company’s cleaning methods, services resulting in inconsistency
• Owner who thinks they hate to sell their services and therefore buries themselves in day-to-day operational minutiae to avoid the marketing and selling part of the business

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Solution?

Steven Rowell, The IDEA Doctor®, developed MaidServiceMarketing.com as the world’s best FREE RESOURCE of proven strategies to grow your Maid Service/Residential Cleaning business.  This Blog focuses on the topics that are critical to every owner’s success, whether they just started their business last week, or they have been in business 27 years but not getting the results and growth that they have always wanted.

MaidServiceMarketing.com addresses every owner’s major challenges:

• Marketing that Works Every Time…immediately replacing your cost from new sales
• Hiring and Retaining Great Employees
• Building Effective Self-Directed Work Teams with Great Attitudes
• Customer Service that Creates Wow Experiences
• Cash Flow Strategies that Keep Your Business Alive and Well
• Training that Makes an Impact with Behavior Changing that Sticks Long-term
• Setting Up the Business Successfully from the Start
• Building a Business that Makes a Profit—stop working for free
• Owner Mindset—How to Get the Owner Out of Their Own Way to Grow the Business

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Steven Rowell, The IDEA Doctor®:

• Hosts the most successful business building Mastermind Group dedicated to owners of Maid Services—this exclusive member only club is by invitation or application only, for owners with companies that have achieved at least $450,000 in annual sales—current members range from $635,000 to $5.2 Million in annual sales
• Is the author of Clean Is Not Enough!  and Clean Is Not Enough! for Residential Cleaning Services
• Speaks to large groups on building fast-growing businesses, leading organizational culture change, building legendary service cultures (Steven’s term) and building high performing teams
• Is  a serial entrepreneur who has started nine companies with none of his own money, and successfully grown these companies, having sold three of them
• Has a heart for the children and families of South Africa who are courageously and faithfully overcoming the daily challenges brought upon them by systemic poverty and the pandemic of HIV/AIDS
• Is a deeply grateful husband of a world-class documentary filmmaker, and proud father of an incredibly special and fortunate young boy
• Is the co-founder of the Rowell Friends and Family Forever Home for AcresofLove.org
• Was voted Most Likely to Be the Future President of Disney by thousands of his fellow Cast Members, and was one of the first ever salaried Cast Members  allowed to serve as Traditions Assistant at Disney University, facilitating new hire orientation, Traditions
• Has no uvula (the dangly thing in the back of your throat), it was cut out during a surgery while on holiday break in college; and has passed kidney stones every possible way surgically and naturally (8 times in 13 years)
• Performed improv comedy, for two nights, on stage with Wayne Brady in his show, “Making  %@it  up” at The Venetian Las Vegas
• Completed his masters in organizational effectiveness at Immaculata University  in 2001, and just days after the infamous September 11, 2001, created Reconnect LLC, an organizational consulting firm designed to reconnect people, purpose and performance

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…what others are saying:

Everything you have done with this MasterMind program is phenomenal!  This is true for the growth of my business and for my thinking as an owner. I have learned so much about the entire marketing process to grow my company.  My own creativity is flowing because of you, and my productivity is greater as well.  You spurred my own creativity to do something completely new in my business—starting two new services in the same year!  I probably would have never started the personal concierge service on my own without your help.  Sales have increased an incredible $170,000 or 74% in one year…we went from $230,000 to $400,000 in one year!  We started our air duct cleaning business which paid back our initial start-up investment in just 6 months!  And we have started our city’s first ever Personal Concierge Service.  This experience will be with me the rest of my life.

Daron Tandberg

White Glove Cleaning

Steven Rowell MasterMind Member

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Steven Rowell’s Mastermind Group has opened my eyes to see so many things I can do to set our company apart from every other competitor.  I am now convinced that Marketing is not an expense it is an investment!  We have expanded our marketing efforts with more creative marketing pieces that pay for themselves because they really work.  We have increased revenues by 78% in one year, that’s an increase of $189,000 in revenue.  Steven helped me step-by-step, looking at every angle of how to buy another maid service from one of my competitors.  He helped me examine the company’s finances, options for financing the purchase, the pros and cons of the deal, creative ways to run the new business and even told me exactly what to say in the negotiations with the other owner.    I’ve also obtained major capital funding from the SBA twice, founded two more companies, one by acquisition, all with Steven’s help and guidance along the way.  The community of fellow Mastermind members is phenomenal too.  Everyone is so open to learn from each other and to share knowledge, experience and ideas without holding back!

Christine McDannell

Founder, Cleanology

Steven Rowell MasterMind Member

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Steven Rowell is a phenomenal speaker. He is very much in touch with the residential cleaning industry, and he has endless ideas on how to market your company.  I started two new additional services during the first year of the Master Mind experience.

John Kipilo
Johnny Sparkles Cleaning
Steven Rowell MasterMind Member

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Steven Rowell is a powerhouse of ideas! It is refreshing and exciting to breathe new life into a company that is 12 years old! Our company has renewed vigor!  And we now have an email list of over 8,000 homeowners to whom we email market every week.  Steven taught me how to set up the entire process.  We now serve fewer clients and make more money, and have just begun to use Steven’s brilliant step-wise method to bring in thousands of dollars pure profit from certified affiliate services.

Thank you Steven!

Teresa Ward
Teresa’s Family Cleaning
Steven Rowell Platinum MasterMind Member

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Steven, we implemented one of your ideas from the October 2006 ARCSI Chicago Convention to benefit our own employees. We contacted a local food bank which is now providing food for our employees. This program gives a real boost to our employees’ lives. We just picked up our first delivery—one car filled and another car’s trunk filled with food. We just gave out all the food to our team who were smiling big and are most grateful. Thanks for making a difference with your ideas and helping all of us make a difference with our employees and our customers.”

Craig and Pam Sedoris
More Time For You LLC

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Steven Rowell has started a national revolution to lead change in our industry.  His leadership principles empower the people who work so hard every day to make a difference.  Embrace your staff and begin using these principles NOW!

Thomas “Tony” Fitzgerald III, CHESP

Chief, Environmental Management

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Steven was like a ball of fire coming at you.  I couldn’t take notes quick enough.  As I look back on them, there’s got to be 20 ideas that I can implement to help my business, my productivity and my mental outlook on life.  Steven is the real deal and you won’t want to miss his presentation.

Dan Buglio

Information Marketer

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Aloha Steven,

Your presentation really inspired me and I want you to know that I not only bought your book for me but also for a dear friend in the hospitality industry whom I know will find your messages beneficial to her operation.

More mirrors around here so our employees will get themselves ready “to go on stage” will be the first of many new ideas I plan to implement but, most importantly, making these hard-working STARs of the housekeeping department continually know how important they are to the company.

Thank you again,

Madeline P. Chang

ResortQuest Hawaii

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The first time I asked Steven Rowell a simple question about how to promote my services, I ended up with an answer that filled three sheets of paper.  A theoretical concept I was just toying around with, turned into $6,000 in new business in less than six weeks, from the answer to my one question.

Steven has a remarkable gift in helping business owners see opportunities, possibilities, and new avenues they not only did not existed, but probably never would have imagined COULD exist – until Steven showed them the roadmap. His mentoring and coaching style is no-holds-barred, throws aside all the nonsense and brain-garbage that at least 90% of so-called business-ownership coaching programs put out there, and keeps me focused on the bottom line – business success.

Steven doesn’t pour ketchup on an unsavory morsel just to help you swallow it better – he shows you how to get to the Chairman’s Table at the banquet feat of success!  He is direct, irreverent, and 100% honest – all the time.  He won’t tell you what you want to hear – he’ll tell you what you NEED to hear.

Adam Hommey

The Website Surgeon ™

www.thewebsitesurgeon.com